Printed envelopes are a powerful marketing weapon as the materials containes within them. Information printed on envelopes shoul invite customer’s to open it, otherwise communication will be lost.
This is why it is important to consider some aspects before sending your mail to customers.
Here are some advices to make envelopes of your mail support your marketing strategy:
-What is printed on the envelopes must be equally enticing as the letter within, that is why design, copy, size and message of envelopes must be considered at the beginning of marketing campaing. Think about “How can your envelope serve as an introduction to tha marketing campaing?
-Indentify the audience.
Envelopes and its information must satisfy the needs of the audience. Success of 40% of your direct-mail depends on the quality of the mailing list. The more you take in consideration customer’s need, the more likely is to get an answer.
-Call to action
In this case a call to action is to simply invite the clients to open the envelope. Print sentences on the envelopes that act like invitations, “Open Immediately —
And Learn The Secrets To Selling Real Estate For Maximum Profit”,for example.
Birght and friendly colors must be used when printing envelopes. Bold headlines grab attention fast. Depending on your company, you might include graphic elements or bright backgrounds.
Even the shape of the envelopes could be changed.
-Test and repeat
Time to time make variations related to size, copy and design. Even slight variations have a big impact on the success of your campaign.
Choose an expert who could help you out with this aim, who could give to your printed envelope a professional finish.